Recently, Ferrari Roma won the Car Design Award in 2020 in the commercial vehicle category. In addition, in another category such as the award for the most impressive concept was awarded to the Hyundai brand with the Prophecy concept, the award for the design language of the brand has “named” Porsche.
The Car Design Award was started in 1984 as the “Torino Car Design Award – Piemonte”. After being conducted in the first phase from 1984 to 1997, this prestigious award was revived in 2016. This year, due to the effects of the epidemic, the winning brands and models were awarded. announced via Youtube platform of Car Design Award.
Ferrari Roma has excellently surpassed other commercial models with equally impressive design such as BMW 8 Series Gran Coupe, Corvette C8 Stingray, Fiat Nuova 500, Ford Mustang Mach E. In addition, the “candidates” also for this category are Kia xCreed, Land Rover Defender, Lotus Evija, Madza MX-30 and Porsche Taycan.
Unlike modern Ferrari with sporty design, Ferrari Roma has a simple exterior design inspired by two classic GT models, 250 GT Berlinetta Lusso and 250 GT 2 + 2. In addition, the extended front end and shortened tail, along with the four rear lights of the car, are also inspired by Ferrari’s Daytona. It can be seen that the car has pretty much removed the sporty lines or wind cavities like on previous Ferrari cars. Perhaps it is the seamless, light design that makes the GT’s luxury and sporty look from Ferrari.
Ferrari Roma is built towards the Gran Tourer segment. In this segment, there are many “skilled” competitors such as Aston Martin DB11, McLaren GT, Bentley Continental GT, … This segment is gradually favored by meeting the requirements of customers quite fully. enough. Normally, GTs have an interior compartment that offers a sense of convenience, even luxury, but at the same time, indispensable to the sporty element of high-performance cars. That is what the Grand Tourer segment aims for: a blend of pure driving pleasure and comfort and convenience.
Roma’s 2 + 2 interior compartment features a double cockpit style design with an almost symmetrical structure, creating a harmonious distribution of both space and vehicle amenities. The interior of the car is covered with cowhide leather combined with Alcantara material and chrome rims and carbon-plated details. Ferrari has removed the option of racing seats on the Roma, replacing them with more comfortable seats for passengers. The new steering wheel is equipped with haptic controls, touchpad and manettino switches that adjust 5 different driving modes including Comfort, Sport, Race, Wet and ESC-Off.
With a sexy design, the car has captured the hearts of the judges. The jury had to state that “The Ferrari design team led by Flavio Manzoni has done an amazing thing with Roma. This car recreates the classic lines of a Gran Turismo and brings them into the 21st century thanks to a sexy, open and advanced design.
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